B2B content promo site

Problem

Customers were unaware of Monster's reports on employment market sectors, webinars, articles on best hiring practices, and hiring tips videos. Content for employers was published on three separate and inconsistent sites, and was cumbersome to maintain.

Objective

Communicate Monster's thought leadership by showcasing its hiring content:

Solution

Before redesign Redesigned landing page Redesigned article page
Redesigned landing page for unified content Redesigned page listing articles

 

My Role

Project manager. Selected vendor via fast-tracked RFP process. Set creative direction, directed info architecture work.

Outcome

Site developed and in final stage of testing: on brand, driven by CMS, and access to ecomm cart from every page of site. However, it was put on backburner in favor of even broader solution. Prior to hold, proposed site had been adopted by marketing as destination for all ecomm marketing campaigns. Proposed site can be viewed at hiring-advice.monster.com.